"Vegas, baby. Vegas."
~Vince Vaughn as Trent in Swingers.
When my baseball season ends, it turns into what I like to call "hustle season."
And the hustle is always real in Sin City.
Last week was my second JBL Fest on the Las Vegas Strip with marketing agency TriggerHouse.
Targeted to both brand influencers and music fans alike, parent company Harman describes JBL Fest as a "unique opportunity to see, hear, and feel [JBL's] amazing sound in a setting that lets them live the moment, and be truly immersed in the JBL brand."
JBL Fest is a multi-venue, multi-sensory experience, this year covering the Aria resort and Jewel Nightclub, Omnia at Caesar's Palace, and Brooklyn Bowl on the LINQ Promenade. It's equal parts product demonstration, interaction, and entertainment.
Walking around the many venues, many times I can be heard on the mic at new product unveils, introducing JBL execs like Domenic here, Senior Director of Consumer Insights:
Other times, I'm bringing musical legends (and personal favorites 😳) to the stage like Ali Shaheed Muhammad of A Tribe Called Quest.
This year's star-studded lineup featured performances from the multi-platinum R&B artist Khalid, world-renowned DJ Armin Van Buuren, pop sensation Bebe Rexha, and hip-hop hall-of-famers RUN DMC, all of whom are proud JBL ambassadors.
The ol' slogan goes "what happens in Vegas, stays in Vegas..."
Except at JBL Fest.
Rock on! 🤘🎤
For more major events Alex has done live from the Las Vegas Strip, including Hisense's media unveil from CES 2020, click on his Event Host & VOG Demo.